Sangerhausen
Bicycle manufacturing in Sangerhausen since 1907.
Few places in Germany have a longer tradition of industrial bicycle manufacturing than Sangerhausen. Bicycles have been built here since 1907, and Zweirad Union continues that work with modern production technology and international OEM and ODM expertise.
A heritage in motion
More than a century of bicycle manufacturing.
Production begins in Sangerhausen
The Mitteldeutsche Fahrradwerke are founded in 1907, marking the beginning of bicycle manufacturing at the site. The factory soon earns a reputation well beyond the region.
MIFA makes its mark in cycling
During the 1920s, MIFA earns recognition across Germany and beyond. Products from Sangerhausen come to represent robust engineering, industrial production and sporting ambition.
Bicycles for millions of riders
In the second half of the twentieth century, Sangerhausen grows into one of Europe’s major bicycle production centres. More than nine million bicycles leave the factory, including around 1.5 million of its now iconic folding bikes.
Industrial momentum returns
A new period of growth begins in 1996. Output rises from around 50,000 bicycles in the first year to several hundred thousand within a few years, re-establishing Sangerhausen as a major German production centre.
Automotive methods enter e-bike production
The Smart e-bike is designed in Sangerhausen and put into volume production for Daimler AG. A dedicated production line brings automotive manufacturing methods into bicycle production at an early stage.
Sachsenring continues production
The workforce and production facilities continue under the Sachsenring Bike Manufaktur name, manufacturing for established brands, premium projects and modern mobility services.
Keeway Group takes over the Sangerhausen site
In 2021, Keeway Group acquires the entire Sangerhausen facility and continues operations under the Zweirad Union name. Joining an international automotive and mobility group gives the site a long-term industrial future.
From the factory archive
These archive images show how products, people and industrial manufacturing have shaped the Sangerhausen site over several generations.
Keeway Group
Sangerhausen within a global automotive group.
As a wholly owned Keeway Group company, Zweirad Union combines volume production in Germany with the group’s international capabilities in product development, sourcing, IT and distribution.
Global reach with manufacturing strength in Germany.
Keeway Group spans the full value chain, from design and engineering through manufacturing to international distribution. Sangerhausen brings German bicycle production, quality assurance and high-capacity logistics into that global system.
Explore↗Zweirad Union today
Built for volume production.
Zweirad Union operates the Sangerhausen site as an integrated OEM and ODM platform for bicycle brands, retailers and mobility providers. More than a century of manufacturing experience informs robust processes, dependable production launches and consistent build quality.
Discuss a project in Sangerhausen↗